As of late, it seems that I cannot help, but dream about opening my own store. It’s all I think of to be honest! With Una Mae’s closing (so sad!), I will soon be without a retail job for the first time in over two years. And while this is scary, I for some reason want to pursue something even scarier. It’s a dream after all and dreams are often intimidating, tiresome and never certain. How can I not think about how many stores have opened and shuttered their doors within the course of a year? How can I be sure that mine won’t follow the same fate? Should this idea remain just that?
Nevertheless, I have done my research and feel strongly that there is a need for the kind of store that I want to open. And while I don’t want to give too much away as I’m just in the initial planning/dreaming stages, I will say that I desire to open a store featuring apparel and home goods locally sourced, primarily USA made, and catered to both men and women in their late 20s-early 40s. Like a Free People and West Elm in aesthetic meets Urban Outfitters’ fun, sometimes whimsical take on life. The space would strive to create an atmosphere in which it feels like you’re entering a lifestyle blog. The customer is one who strives to live creatively and surround herself with items that brings her joy, whether that be a bookstore scented candle, the perfect drapey tunic, or a dinosaur planter.
And while my own passions and ideas would serve as the initial inspiration, I will be careful to not fog my judgment. After all, while I may be the ideal customer, not every customer can be me. (That’d be a terrible store idea!). I’ll be sure to conduct even more research into location demographics, store spaces and rents, as well as inventory budgeting and fixtures and equipment buying. Yes, this is a dream, but I am deadly serious about it and hope to bring it into reality in the not so distant future. And with that said, here is my inspiration for what would be, Gingerly Witty (the store).